Until the last decade, the only people who could be considered "influencers" in the marketing world were famous and a few committed bloggers. Recently, we have seen the meteoric ascent, market saturation, and even fraud involving social media influencers. You might have come across contrasting viewpoints if you've done any background reading on influencer marketing.Brands find it harder to make sense of influencer marketing techniques, but we're here to help.Find out whether influencer marketing is right for you by reading our helpful hints. What exactly is influencer marketing? To put it simply, influencer marketing is a subset of social media advertising that uses the endorsements and product mentions of influential people (those who have a large social following and are seen as experts in their field) to increase brand awareness and sales. Because of the high level of trust that social influencers have built up with their following, influencer marketing is ef...